Hi, I’m Sheilla Luciana.
I’ve been building websites with WordPress since 2003, long before it was trendy, polished, or beginner friendly. What started as curiosity quickly turned into a long-term obsession with how websites actually work, not just how they look.
I worked across multiple platforms and tools, from Merchant Moms and Big Cartel to Magento and Prestashop, focusing mainly on ecommerce websites. These were largely standalone systems, so I intentionally installed WordPress alongside them on the same domain to support content, search visibility, and long-term traffic. Social media barely existed, and it was not yet extensively monetized or treated as a primary business channel the way it is today.
In 2010, after my mother retired from a 30-year career in banking, we started a catering business together. Cooking had always been something she loved, and catering was what she wanted to do in her next chapter. I built and managed the company profile website on WordPress and worked heavily on the blog to document our events. Every menu, every client story, and every behind-the-scenes moment lived on the site.
Within weeks, customers started coming in organically. No ads or gimmicks. Just consistent content and search traffic doing what they do best. That visibility led to bookings across the board, from government institutions to celebrities. We even catered an event at Google’s Jakarta office, all originating from people discovering us through our website and blog.
At the same time, I was deeply involved in the business itself, handling marketing, kitchen operations, and the day-to-day realities of a service-based business. I worked on the website daily and saw, in real time, how changes there translated directly into bookings and sales. In our first year, nearly 90% of bookings came through the site. As the business matured, that shifted to a more even split between word of mouth and online discovery.
Seeing that impact firsthand pushed me to think beyond one-on-one projects. I wanted to reach more women in business and help more people than hands-on work would ever allow. That led me to creating premade WordPress themes and digital products.
Today, my work sits at the intersection of design, strategy, and long-term growth. I build WordPress themes and resources for creators and business owners who want a beautiful site that also delivers real results. WordPress and blogging are not abstract ideas to me. They are practical tools that drive visibility, demand, and revenue.
